{"id":9284,"date":"2025-07-14T13:22:47","date_gmt":"2025-07-14T10:22:47","guid":{"rendered":"https:\/\/zvonobot.ru\/blog\/?p=9284"},"modified":"2025-11-19T15:41:47","modified_gmt":"2025-11-19T12:41:47","slug":"iskusstvennyy-intellekt-v-marketinge","status":"publish","type":"post","link":"https:\/\/zvonobot.ru\/blog\/iskusstvennyy-intellekt-v-marketinge\/","title":{"rendered":"\u041a\u0430\u043a \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442 \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u0432 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0435"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%92%D0%B2%D0%B5%D0%B4%D0%B5%D0%BD%D0%B8%D0%B5_%D0%BF%D0%BE%D1%87%D0%B5%D0%BC%D1%83_%D1%82%D0%B5%D0%BC%D0%B0_%D0%B2%D0%B0%D0%B6%D0%BD%D0%B0_%D0%B8%D0%BC%D0%B5%D0%BD%D0%BD%D0%BE_%D1%81%D0%B5%D0%B9%D1%87%D0%B0%D1%81\"><\/span>\u0412\u0432\u0435\u0434\u0435\u043d\u0438\u0435: \u043f\u043e\u0447\u0435\u043c\u0443 \u0442\u0435\u043c\u0430 \u0432\u0430\u0436\u043d\u0430 \u0438\u043c\u0435\u043d\u043d\u043e \u0441\u0435\u0439\u0447\u0430\u0441<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u041c\u0438\u0440\u043e\u0432\u044b\u0435 \u0440\u0430\u0441\u0445\u043e\u0434\u044b \u043d\u0430 \u0446\u0438\u0444\u0440\u043e\u0432\u0443\u044e \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0443\u0436\u0435 \u043f\u0440\u0435\u0432\u044b\u0441\u0438\u043b\u0438 $1,1 \u0442\u0440\u043b\u043d \u0432 2024 \u0433. \u0438, \u043f\u043e \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u0430\u043c, \u043f\u0435\u0440\u0435\u0448\u0430\u0433\u043d\u0443\u0442 \u043e\u0442\u043c\u0435\u0442\u043a\u0443 $1,15 \u0442\u0440\u043b\u043d \u043a \u043a\u043e\u043d\u0446\u0443 2025-\u0433\u043e; \u2248 75% \u0431\u044e\u0434\u0436\u0435\u0442\u043e\u0432 \u0443\u0439\u0434\u0451\u0442 \u0438\u043c\u0435\u043d\u043d\u043e \u0432 digital-\u043a\u0430\u043d\u0430\u043b\u044b. \u041f\u0430\u0440\u0430\u043b\u043b\u0435\u043b\u044c\u043d\u043e \u043e\u0431\u044a\u0451\u043c \u0440\u044b\u043d\u043a\u0430 \u00abAI in Marketing\u00bb \u043e\u0446\u0435\u043d\u0438\u0432\u0430\u0435\u0442\u0441\u044f \u0432 $47,3 \u043c\u043b\u0440\u0434 \u0438 \u0440\u0430\u0441\u0442\u0451\u0442 CAGR 36,6%. \u0422\u0430\u043a\u043e\u0439 \u0432\u0437\u0440\u044b\u0432\u043d\u043e\u0439 \u0441\u043f\u0440\u043e\u0441 \u043f\u043e\u0434\u043f\u0438\u0442\u044b\u0432\u0430\u044e\u0442 \u043f\u044f\u0442\u044c \u043c\u0435\u0433\u0430\u0442\u0440\u0435\u043d\u0434\u043e\u0432:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0433\u0438\u043f\u0435\u0440-\u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044f \u043e\u043f\u044b\u0442\u0430;<\/li>\n\n\n\n<li>\u0433\u0435\u043d\u0435\u0440\u0430\u0442\u0438\u0432\u043d\u044b\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442 (Gen AI);<\/li>\n\n\n\n<li>\u043f\u043e\u043b\u043d\u0430\u044f \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u044f \u043c\u0435\u0434\u0438\u0430\u0431\u0430\u0438\u043d\u0433\u0430;<\/li>\n\n\n\n<li>\u043f\u0440\u0435\u0434\u0438\u043a\u0442\u0438\u0432\u043d\u0430\u044f \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430 LTV \u0438 \u0441\u043f\u0440\u043e\u0441\u0430;<\/li>\n\n\n\n<li>\u0440\u0435\u0433\u0443\u043b\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0434\u0430\u043d\u043d\u044b\u0445 \u0438 \u044d\u0442\u0438\u043a\u0430 AI.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%A1%D0%B1%D0%BE%D1%80_%D0%B8_%D0%B0%D0%BD%D0%B0%D0%BB%D0%B8%D1%82%D0%B8%D0%BA%D0%B0_%D0%B4%D0%B0%D0%BD%D0%BD%D1%8B%D1%85_%D0%BA%D0%BB%D0%B8%D0%B5%D0%BD%D1%82%D0%BE%D0%B2\"><\/span>\u0421\u0431\u043e\u0440 \u0438 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430 \u0434\u0430\u043d\u043d\u044b\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%98%D0%BD%D1%82%D0%B5%D0%B3%D1%80%D0%B0%D1%86%D0%B8%D1%8F_%D0%B8%D1%81%D1%82%D0%BE%D1%87%D0%BD%D0%B8%D0%BA%D0%BE%D0%B2_CDP_%E2%87%84_CRM_%E2%87%84_DMP\"><\/span>\u0418\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u044f \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u043e\u0432: CDP \u21c4 CRM \u21c4 DMP<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0435 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u044b \u043d\u043e\u0432\u043e\u0433\u043e \u043f\u043e\u043a\u043e\u043b\u0435\u043d\u0438\u044f \u043e\u0431\u044a\u0435\u0434\u0438\u043d\u044f\u044e\u0442 first-party \u0434\u0430\u043d\u043d\u044b\u0435 (\u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u043d\u0430 \u0441\u0430\u0439\u0442\u0435, \u043f\u043e\u043a\u0443\u043f\u043a\u0438, \u043e\u0444\u043b\u0430\u0439\u043d-\u0447\u0435\u043a\u0438) \u0441 \u0442\u0440\u0435\u0442\u044c\u0435\u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u043c\u0438 \u0441\u0438\u0433\u043d\u0430\u043b\u0430\u043c\u0438, \u0444\u043e\u0440\u043c\u0438\u0440\u0443\u044f \u0435\u0434\u0438\u043d\u0443\u044e Customer 360.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%9F%D1%80%D0%B5%D0%B4%D0%B8%D0%BA%D1%82%D0%B8%D0%B2%D0%BD%D0%B0%D1%8F_%D1%81%D0%B5%D0%B3%D0%BC%D0%B5%D0%BD%D1%82%D0%B0%D1%86%D0%B8%D1%8F_%D0%B8_propensity-modeling\"><\/span>\u041f\u0440\u0435\u0434\u0438\u043a\u0442\u0438\u0432\u043d\u0430\u044f \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430\u0446\u0438\u044f \u0438 propensity-modeling<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u0410\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u044b ML \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438 \u0441\u0442\u0440\u043e\u044f\u0442 RFM-\u043a\u043b\u0430\u0441\u0442\u0435\u0440\u044b, \u0440\u0430\u0441\u0441\u0447\u0438\u0442\u044b\u0432\u0430\u044e\u0442 \u0432\u0435\u0440\u043e\u044f\u0442\u043d\u043e\u0441\u0442\u044c \u043e\u0442\u0442\u043e\u043a\u0430 \u0438 \u00ab\u0441\u043a\u043b\u043e\u043d\u043d\u043e\u0441\u0442\u044c \u043a \u043f\u043e\u043a\u0443\u043f\u043a\u0435\u00bb. Gartner \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u0438\u0440\u0443\u0435\u0442, \u0447\u0442\u043e \u0443\u0436\u0435 \u043a 2025 \u0433. 60% \u043a\u0440\u0443\u043f\u043d\u044b\u0445 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439 \u0431\u0443\u0434\u0443\u0442 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c AI \u0434\u043b\u044f \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u0438 GDPR-\u043a\u043e\u043c\u043f\u043b\u0430\u0435\u043d\u0441\u0430.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%9A%D0%B5%D0%B9c_Netflix\"><\/span>\u041a\u0435\u0439c Netflix<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u0411\u043e\u043b\u0435\u0435 80% \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u043d\u043d\u043e\u0433\u043e \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430 \u043d\u0430 Netflix \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u043d\u0430\u0445\u043e\u0434\u044f\u0442 \u0447\u0435\u0440\u0435\u0437 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0442\u0435\u043b\u044c\u043d\u0443\u044e \u0441\u0438\u0441\u0442\u0435\u043c\u0443 \u2014 \u043a\u043b\u0430\u0441\u0441\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u043f\u0440\u0438\u043c\u0435\u0440 \u0442\u043e\u0433\u043e, \u043a\u0430\u043a ML-\u043a\u043b\u0430\u0441\u0442\u0435\u0440\u0438\u0437\u0430\u0446\u0438\u044f \u0432\u043a\u0443\u0441\u043e\u0432 \u043f\u043e\u0432\u044b\u0448\u0430\u0435\u0442 \u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0435 \u0438 ARPU.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%9F%D0%B5%D1%80%D1%81%D0%BE%D0%BD%D0%B0%D0%BB%D0%B8%D0%B7%D0%B0%D1%86%D0%B8%D1%8F_%D0%B8_%D0%BE%D0%BF%D1%8B%D1%82_%D0%B2_%D1%80%D0%B5%D0%B0%D0%BB%D1%8C%D0%BD%D0%BE%D0%BC_%D0%B2%D1%80%D0%B5%D0%BC%D0%B5%D0%BD%D0%B8\"><\/span>\u041f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044f \u0438 \u043e\u043f\u044b\u0442 \u0432 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u043c \u0432\u0440\u0435\u043c\u0435\u043d\u0438<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Recommender-engine_%D0%B2_e-commerce\"><\/span>Recommender-engine \u0432 e-commerce<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u041f\u043e\u0441\u043b\u0435 \u0432\u043d\u0435\u0434\u0440\u0435\u043d\u0438\u044f \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0445 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u0439 Walmart \u0437\u0430\u0444\u0438\u043a\u0441\u0438\u0440\u043e\u0432\u0430\u043b +10% \u043a \u043e\u043d\u043b\u0430\u0439\u043d-\u043f\u0440\u043e\u0434\u0430\u0436\u0430\u043c \u0438 \u0440\u043e\u0441\u0442 \u0441\u0440\u0435\u0434\u043d\u0435\u0433\u043e \u0447\u0435\u043a\u0430.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"AI-%D1%87%D0%B0%D1%82-%D0%B1%D0%BE%D1%82%D1%8B_%D0%B8_%D0%B3%D0%BE%D0%BB%D0%BE%D1%81%D0%BE%D0%B2%D1%8B%D0%B5_%D0%B0%D1%81%D1%81%D0%B8%D1%81%D1%82%D0%B5%D0%BD%D1%82%D1%8B\"><\/span>AI-\u0447\u0430\u0442-\u0431\u043e\u0442\u044b \u0438 \u0433\u043e\u043b\u043e\u0441\u043e\u0432\u044b\u0435 \u0430\u0441\u0441\u0438\u0441\u0442\u0435\u043d\u0442\u044b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u041d\u043e\u0432\u044b\u0435 LLM-\u0431\u043e\u0442\u044b \u043e\u0442\u0432\u0435\u0447\u0430\u044e\u0442 24\/7 \u0438 \u043e\u0434\u043d\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e \u043e\u0431\u043e\u0433\u0430\u0449\u0430\u044e\u0442 \u043f\u0440\u043e\u0444\u0438\u043b\u044c \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u0441\u0435\u043c\u0430\u043d\u0442\u0438\u043a\u043e\u0439 \u0432\u043e\u043f\u0440\u043e\u0441\u043e\u0432.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%94%D0%B8%D0%BD%D0%B0%D0%BC%D0%B8%D1%87%D0%B5%D1%81%D0%BA%D0%BE%D0%B5_%D1%86%D0%B5%D0%BD%D0%BE%D0%BE%D0%B1%D1%80%D0%B0%D0%B7%D0%BE%D0%B2%D0%B0%D0%BD%D0%B8%D0%B5\"><\/span>\u0414\u0438\u043d\u0430\u043c\u0438\u0447\u0435\u0441\u043a\u043e\u0435 \u0446\u0435\u043d\u043e\u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u043d\u0438\u0435<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Delta Air Lines \u0442\u0435\u0441\u0442\u0438\u0440\u0443\u0435\u0442 AI-pricing \u043d\u0430 20% \u0432\u043d\u0443\u0442\u0440\u0435\u043d\u043d\u0438\u0445 \u0440\u0435\u0439\u0441\u043e\u0432; Fetcherr \u043e\u0431\u0435\u0449\u0430\u0435\u0442 \u0440\u043e\u0441\u0442 \u0432\u044b\u0440\u0443\u0447\u043a\u0438 \u0434\u043e 9% . Amazon \u043c\u0435\u043d\u044f\u0435\u0442 \u0446\u0435\u043d\u044b \u043a\u0430\u0436\u0434\u044b\u0435 10 \u043c\u0438\u043d\u0443\u0442 \u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u043c\u0443 ML-\u0441\u0442\u044d\u043a\u0443.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%93%D0%BE%D0%BB%D0%BE%D1%81%D0%BE%D0%B2%D1%8B%D0%B5_%D1%80%D0%BE%D0%B1%D0%BE%D1%82%D1%8B_%D0%B8_AI-%D0%BE%D0%B1%D0%B7%D0%B2%D0%BE%D0%BD%D1%8B_%D0%BF%D1%80%D0%B8%D0%BC%D0%B5%D1%80_Zvonobot\"><\/span>\u0413\u043e\u043b\u043e\u0441\u043e\u0432\u044b\u0435 \u0440\u043e\u0431\u043e\u0442\u044b \u0438 AI-\u043e\u0431\u0437\u0432\u043e\u043d\u044b (\u043f\u0440\u0438\u043c\u0435\u0440 <strong>Zvonobot<\/strong>)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u0420\u043e\u0441\u0441\u0438\u0439\u0441\u043a\u0438\u0439 \u0441\u0435\u0440\u0432\u0438\u0441 <a href=\"https:\/\/zvonobot.ru\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Zvonobot<\/mark><\/a> \u2014 \u0440\u0435\u0437\u0438\u0434\u0435\u043d\u0442 \u00ab\u0421\u043a\u043e\u043b\u043a\u043e\u0432\u043e\u00bb \u0438 \u043e\u0434\u0438\u043d \u0438\u0437 \u043f\u0438\u043e\u043d\u0435\u0440\u043e\u0432 \u043d\u0435\u0439\u0440\u043e\u0441\u0435\u0442\u0435\u0432\u044b\u0445 \u0433\u043e\u043b\u043e\u0441\u043e\u0432\u044b\u0445 \u043e\u0431\u0437\u0432\u043e\u043d\u043e\u0432<em>.<\/em> \u041e\u043d:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u041e\u0431\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u0435\u0442 \u0434\u043e 1 000 000 \u0437\u0432\u043e\u043d\u043a\u043e\u0432 \u0432 \u0447\u0430\u0441<\/strong>, \u0432\u0435\u0434\u044f \u043e\u0441\u043c\u044b\u0441\u043b\u0435\u043d\u043d\u044b\u0439 \u0434\u0438\u0430\u043b\u043e\u0433 \u0431\u0435\u0437 \u043f\u043e\u0442\u0435\u0440\u0438 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0430 \u0441\u0432\u044f\u0437\u0438.<\/li>\n\n\n\n<li><strong>\u041f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u0442 \u043f\u043e\u0441\u0435\u043a\u0443\u043d\u0434\u043d\u0443\u044e \u0442\u0430\u0440\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u044e<\/strong>; \u0441\u0440\u0435\u0434\u043d\u044f\u044f \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0437\u0432\u043e\u043d\u043a\u0430 \u2014 \u043e\u043a\u043e\u043b\u043e 0,8 \u20bd.<\/li>\n\n\n\n<li><strong>\u0418\u043c\u0435\u0435\u0442 \u0433\u043e\u0442\u043e\u0432\u044b\u0435 \u043a\u043e\u043d\u043d\u0435\u043a\u0442\u043e\u0440\u044b<\/strong> \u0441 amoCRM, Bitrix24, GetCourse \u0438 \u0434\u0440\u0443\u0433\u0438\u043c\u0438 \u0441\u0438\u0441\u0442\u0435\u043c\u0430\u043c\u0438, \u043f\u043e\u044d\u0442\u043e\u043c\u0443 \u043e\u0442\u0432\u0435\u0442\u044b \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u0441\u0440\u0430\u0437\u0443 \u043b\u043e\u0436\u0430\u0442\u0441\u044f \u0432 Customer 360.<\/li>\n\n\n\n<li><strong>\u041f\u0440\u0438\u043c\u0435\u043d\u044f\u0435\u0442\u0441\u044f<\/strong> \u0434\u043b\u044f \u0445\u043e\u043b\u043e\u0434\u043d\u043e\u0433\u043e\/\u0442\u0451\u043f\u043b\u043e\u0433\u043e \u043e\u0431\u0437\u0432\u043e\u043d\u0430, NPS-\u043e\u043f\u0440\u043e\u0441\u043e\u0432, \u043f\u043e\u0434\u0442\u0432\u0435\u0440\u0436\u0434\u0435\u043d\u0438\u044f \u0437\u0430\u043a\u0430\u0437\u043e\u0432 \u0438 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u00ab\u0434\u043e\u0436\u0438\u043c\u0430\u00bb \u0431\u0440\u043e\u0448\u0435\u043d\u043d\u044b\u0445 \u043a\u043e\u0440\u0437\u0438\u043d.<\/li>\n<\/ol>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/zvonobot.ru\/golosovie_roboti\" target=\"_blank\" rel=\"noreferrer noopener\"><span itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\"><img itemprop=\"url image\" loading=\"lazy\" decoding=\"async\" width=\"738\" height=\"238\" src=\"https:\/\/zvonobot.ru\/blog\/wp-content\/uploads\/2024\/09\/ats.jpg\" alt=\"\" class=\"wp-image-8713\" srcset=\"https:\/\/zvonobot.ru\/blog\/wp-content\/uploads\/2024\/09\/ats.jpg 738w, https:\/\/zvonobot.ru\/blog\/wp-content\/uploads\/2024\/09\/ats-300x97.jpg 300w\" sizes=\"(max-width: 738px) 100vw, 738px\" \/><meta itemprop=\"width\" content=\"738\"><meta itemprop=\"height\" content=\"238\"><\/span><\/a><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%93%D0%B5%D0%BD%D0%B5%D1%80%D0%B0%D1%86%D0%B8%D1%8F_%D0%BA%D0%BE%D0%BD%D1%82%D0%B5%D0%BD%D1%82%D0%B0_%D0%B8_%D0%BA%D1%80%D0%B5%D0%B0%D1%82%D0%B8%D0%B2%D0%B0\"><\/span>\u0413\u0435\u043d\u0435\u0440\u0430\u0446\u0438\u044f \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430 \u0438 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u0430<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%A2%D0%B5%D0%BA%D1%81%D1%82_%D0%BE%D0%B1%D1%8A%D1%8F%D0%B2%D0%BB%D0%B5%D0%BD%D0%B8%D1%8F_%D0%BF%D0%B8%D1%81%D1%8C%D0%BC%D0%B0_SEO\"><\/span>\u0422\u0435\u043a\u0441\u0442: \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f, \u043f\u0438\u0441\u044c\u043c\u0430, SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>LLM-\u0441\u0438\u0441\u0442\u0435\u043c\u044b \u0433\u0435\u043d\u0435\u0440\u0438\u0440\u0443\u044e\u0442 \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u044b \u0437\u0430\u0433\u043e\u043b\u043e\u0432\u043a\u043e\u0432 \u0438 A\/B-\u0442\u0435\u0441\u0442\u0438\u0440\u0443\u044e\u0442 \u0438\u0445 \u0432 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u043c \u0432\u0440\u0435\u043c\u0435\u043d\u0438.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%98%D0%B7%D0%BE%D0%B1%D1%80%D0%B0%D0%B6%D0%B5%D0%BD%D0%B8%D1%8F_%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE_%D0%B8_digital-twin\"><\/span>\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f, \u0432\u0438\u0434\u0435\u043e \u0438 digital-twin<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Unilever \u0441\u043e\u0437\u0434\u0430\u0451\u0442 \u0446\u0438\u0444\u0440\u043e\u0432\u044b\u0435 \u00ab\u0434\u0432\u043e\u0439\u043d\u0438\u043a\u0438\u00bb \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0438\u0438 \u0432 NVIDIA Omniverse; Gen AI Content Studios \u0443\u0441\u043a\u043e\u0440\u044f\u0435\u0442 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043e\u0432 \u0432 2 \u0440\u0430\u0437\u0430 \u0438 \u0441\u043d\u0438\u0436\u0430\u0435\u0442 \u0437\u0430\u0442\u0440\u0430\u0442\u044b \u043d\u0430 50%.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Influencer-%D0%BC%D0%B0%D1%81%D1%88%D1%82%D0%B0%D0%B1\"><\/span>Influencer-\u043c\u0430\u0441\u0448\u0442\u0430\u0431<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u0422\u0435 \u0436\u0435 \u0430\u0441\u0441\u0435\u0442\u044b \u0440\u0435\u043c\u0438\u043a\u0441\u0443\u044e\u0442\u0441\u044f \u043f\u043e\u0434 Reels, TikTok, Shorts, \u0434\u0430\u0432 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 Dove 3,5 \u043c\u043b\u0440\u0434 \u043f\u043e\u043a\u0430\u0437\u043e\u0432 \u0438 52% \u043d\u043e\u0432\u044b\u0445 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Programmatic-%D0%BE%D0%BF%D1%82%D0%B8%D0%BC%D0%B8%D0%B7%D0%B0%D1%86%D0%B8%D1%8F_%D0%BC%D0%B5%D0%B4%D0%B8%D0%B0%D0%B1%D0%B0%D0%B8%D0%BD%D0%B3%D0%B0\"><\/span>Programmatic-\u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f \u043c\u0435\u0434\u0438\u0430\u0431\u0430\u0438\u043d\u0433\u0430<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>AI-bid-\u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442<\/strong> \u043f\u0440\u0435\u0432\u0440\u0430\u0449\u0430\u0435\u0442 RTB \u0438\u0437 \u0440\u0435\u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0433\u043e \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u0430 \u0432 \u043f\u0440\u0435\u0434\u0438\u043a\u0442\u0438\u0432\u043d\u044b\u0439 .<\/li>\n\n\n\n<li><strong>Agentic AI-DSP<\/strong> \u0441\u0430\u043c\u043e\u0441\u0442\u043e\u044f\u0442\u0435\u043b\u044c\u043d\u043e \u043c\u0435\u043d\u044f\u044e\u0442 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044e \u0437\u0430\u043a\u0443\u043f\u043a\u0438 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u043c\u0443\u043b\u044c\u0442\u0438\u0432\u0430\u0440\u0438\u0430\u043d\u0442\u043d\u043e\u0433\u043e \u0442\u0435\u0441\u0442\u0430 .<\/li>\n\n\n\n<li><strong>Advantage+<\/strong> \u0443 Meta* \u0441\u043d\u0438\u0436\u0430\u0435\u0442 CPA \u043d\u0430 32%, \u043f\u043e\u0432\u044b\u0448\u0430\u044f ROAS \u043d\u0430 17% .<\/li>\n\n\n\n<li><strong>Google<\/strong> \u0440\u0430\u0437\u043c\u0435\u0449\u0430\u0435\u0442 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f \u0432 AI Overviews (\u043f\u0438\u043b\u043e\u0442 \u2014 \u0418\u043d\u0434\u0438\u044f) \u0438 \u0444\u0438\u043a\u0441\u0438\u0440\u0443\u0435\u0442 +250% \u043a \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044e \u0433\u0435\u043d\u0435\u0440\u0430\u0442\u0438\u0432\u043d\u044b\u0445 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043e\u0432 .<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Email-%D0%BC%D0%B0%D1%80%D0%BA%D0%B5%D1%82%D0%B8%D0%BD%D0%B3_%D0%B8_%D0%B6%D0%B8%D0%B7%D0%BD%D0%B5%D0%BD%D0%BD%D1%8B%D0%B9_%D1%86%D0%B8%D0%BA%D0%BB_%D0%BA%D0%BB%D0%B8%D0%B5%D0%BD%D1%82%D0%B0\"><\/span>Email-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0438 \u0436\u0438\u0437\u043d\u0435\u043d\u043d\u044b\u0439 \u0446\u0438\u043a\u043b \u043a\u043b\u0438\u0435\u043d\u0442\u0430<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Send Time Optimization<\/strong> \u043e\u0442 Klaviyo \u043d\u0430\u0445\u043e\u0434\u0438\u0442 \u00ab\u0437\u043e\u043b\u043e\u0442\u043e\u0439 \u0447\u0430\u0441\u00bb \u043e\u0442\u043f\u0440\u0430\u0432\u043a\u0438 \u043f\u0438\u0441\u0435\u043c .<\/li>\n\n\n\n<li><strong>Braze<\/strong> \u043f\u043e\u043a\u0430\u0437\u0430\u043b +218% \u043a\u043b\u0438\u043a\u043e\u0432 \u043f\u043e\u0441\u043b\u0435 \u0432\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u044f Intelligent Timing .<\/li>\n\n\n\n<li><strong>\u041f\u0440\u0435\u0434\u0438\u043a\u0442\u0438\u0432\u043d\u044b\u0435 anti-churn<\/strong> \u0442\u0440\u0438\u0433\u0433\u0435\u0440\u044b \u0441\u043d\u0438\u0436\u0430\u044e\u0442 \u043e\u0442\u0442\u043e\u043a \u0434\u043e 30% \u0438 \u043f\u043e\u0432\u044b\u0448\u0430\u044e\u0442 LTV.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Social_listening_%D0%B8_AI-%D1%83%D0%BF%D1%80%D0%B0%D0%B2%D0%BB%D0%B5%D0%BD%D0%B8%D0%B5_%D0%B8%D0%BD%D1%84%D0%BB%D1%8E%D0%B5%D0%BD%D1%81%D0%B5%D1%80%D0%B0%D0%BC%D0%B8\"><\/span>Social listening \u0438 AI-\u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0438\u043d\u0444\u043b\u044e\u0435\u043d\u0441\u0435\u0440\u0430\u043c\u0438<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0420\u044b\u043d\u043e\u043a social-listening \u0432\u044b\u0440\u0430\u0441\u0442\u0435\u0442 \u0441 $9,6 \u043c\u043b\u0440\u0434 \u0434\u043e $18,4 \u043c\u043b\u0440\u0434 \u043a 2030 \u0433. . \u0411\u0440\u0435\u043d\u0434\u044b \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u044f\u0442 \u043e\u0442 \u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u00absentiment\u00bb \u043a \u0443\u043b\u0430\u0432\u043b\u0438\u0432\u0430\u043d\u0438\u044e \u00abvibe\u00bb-\u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u0439 ; \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u044b \u0432\u0440\u043e\u0434\u0435 ViralVision \u0440\u0430\u043d\u0436\u0438\u0440\u0443\u044e\u0442 \u0438\u043d\u0444\u043b\u044e\u0435\u043d\u0441\u0435\u0440\u043e\u0432 \u043f\u043e \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u0442\u0440\u0435\u043d\u0434\u0430 .<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%9F%D1%80%D0%BE%D0%B3%D0%BD%D0%BE%D0%B7%D0%B8%D1%80%D0%BE%D0%B2%D0%B0%D0%BD%D0%B8%D0%B5_%D1%81%D0%BF%D1%80%D0%BE%D1%81%D0%B0_%D0%B8_%D0%B4%D0%B8%D0%BD%D0%B0%D0%BC%D0%B8%D1%87%D0%B5%D1%81%D0%BA%D0%BE%D0%B5_%D1%86%D0%B5%D0%BD%D0%BE%D0%BE%D0%B1%D1%80%D0%B0%D0%B7%D0%BE%D0%B2%D0%B0%D0%BD%D0%B8%D0%B5\"><\/span>\u041f\u0440\u043e\u0433\u043d\u043e\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0441\u043f\u0440\u043e\u0441\u0430 \u0438 \u0434\u0438\u043d\u0430\u043c\u0438\u0447\u0435\u0441\u043a\u043e\u0435 \u0446\u0435\u043d\u043e\u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u043d\u0438\u0435<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>AI-\u043c\u043e\u0434\u0435\u043b\u0438, \u043e\u0431\u0443\u0447\u0435\u043d\u043d\u044b\u0435 \u043d\u0430 \u0441\u0435\u0437\u043e\u043d\u043d\u043e\u0441\u0442\u0438, \u0441\u043e\u0431\u044b\u0442\u0438\u044f\u0445 \u0438 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u044b\u0445 \u0430\u043a\u0446\u0438\u044f\u0445, \u043f\u043e\u0432\u044b\u0448\u0430\u044e\u0442 \u043f\u0440\u0438\u0431\u044b\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0446\u0435\u043d\u043e\u0432\u043e\u0439 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u043d\u0430 5\u201322% . \u0412 \u0433\u043e\u0441\u0442\u0438\u043d\u0438\u0447\u043d\u043e\u043c \u0438 \u0430\u0432\u0438\u0430\u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0435 \u044d\u0442\u043e \u0443\u0436\u0435 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/zvonobot.ru\/golosovie_roboti\" target=\"_blank\" rel=\"noreferrer noopener\"><span itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\"><img itemprop=\"url image\" loading=\"lazy\" decoding=\"async\" width=\"730\" height=\"230\" src=\"https:\/\/zvonobot.ru\/blog\/wp-content\/uploads\/2024\/09\/sms-rassylka-2.jpg\" alt=\"\" class=\"wp-image-8715\" srcset=\"https:\/\/zvonobot.ru\/blog\/wp-content\/uploads\/2024\/09\/sms-rassylka-2.jpg 730w, https:\/\/zvonobot.ru\/blog\/wp-content\/uploads\/2024\/09\/sms-rassylka-2-300x95.jpg 300w\" sizes=\"(max-width: 730px) 100vw, 730px\" \/><meta itemprop=\"width\" content=\"730\"><meta itemprop=\"height\" content=\"230\"><\/span><\/a><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%98%D0%BD%D1%81%D1%82%D1%80%D1%83%D0%BC%D0%B5%D0%BD%D1%82%D1%8B_%D0%B8_%D1%8D%D0%BA%D0%BE%D1%81%D0%B8%D1%81%D1%82%D0%B5%D0%BC%D0%B0\"><\/span>\u0418\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0438 \u044d\u043a\u043e\u0441\u0438\u0441\u0442\u0435\u043c\u0430<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-fixed-layout\"><thead><tr><th>\u041a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u044f<\/th><th>\u0412\u0435\u043d\u0434\u043e\u0440\u044b<\/th><\/tr><\/thead><tbody><tr><td>Enterprise Cloud<\/td><td><strong>Adobe Experience Platform<\/strong>, <strong>Salesforce Einstein<\/strong>, <strong>SAP Emarsys<\/strong><\/td><\/tr><tr><td>Self-serve<\/td><td><strong>Google Ads AI<\/strong>, <strong>Meta Advantage+<\/strong>, <strong>TikTok Smart Performance<\/strong><\/td><\/tr><tr><td>\u0423\u0437\u043a\u043e\u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0435<\/td><td><strong>Jasper<\/strong> (\u043a\u043e\u043f\u0438\u0440\u0430\u0439\u0442\u0438\u043d\u0433), <strong>Phrasee<\/strong> (email-copy), <strong>Persado<\/strong> (\u044f\u0437\u044b\u043a \u044d\u043c\u043e\u0446\u0438\u0439), <strong>Zvonobot<\/strong> (AI-\u043e\u0431\u0437\u0432\u043e\u043d)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u041a\u0440\u0438\u0442\u0435\u0440\u0438\u0438 \u0432\u044b\u0431\u043e\u0440\u0430 \u2014 \u043e\u0442\u043a\u0440\u044b\u0442\u044b\u0435 API, explainability \u0438 TCO.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%AD%D1%82%D0%B8%D1%87%D0%B5%D1%81%D0%BA%D0%B8%D0%B5_%D0%BF%D1%80%D0%B0%D0%B2%D0%BE%D0%B2%D1%8B%D0%B5_%D0%B8_%D1%80%D0%B5%D0%BF%D1%83%D1%82%D0%B0%D1%86%D0%B8%D0%BE%D0%BD%D0%BD%D1%8B%D0%B5_%D0%B2%D1%8B%D0%B7%D0%BE%D0%B2%D1%8B\"><\/span>\u042d\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435, \u043f\u0440\u0430\u0432\u043e\u0432\u044b\u0435 \u0438 \u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u0435 \u0432\u044b\u0437\u043e\u0432\u044b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0421 2 \u0444\u0435\u0432\u0440\u0430\u043b\u044f 2025 \u0433. \u0432\u0441\u0442\u0443\u043f\u0438\u043b\u0438 \u0432 \u0441\u0438\u043b\u0443 \u043f\u0435\u0440\u0432\u044b\u0435 \u043e\u0431\u044f\u0437\u0430\u043d\u043d\u043e\u0441\u0442\u0438 EU AI Act: \u0437\u0430\u043f\u0440\u0435\u0442 \u00ab\u043d\u0435\u043f\u0440\u0438\u0435\u043c\u043b\u0435\u043c\u044b\u0445\u00bb \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0445 \u043f\u0440\u0430\u043a\u0442\u0438\u043a \u0438 \u043e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u0430\u044f AI-\u0433\u0440\u0430\u043c\u043e\u0442\u043d\u043e\u0441\u0442\u044c \u0448\u0442\u0430\u0442\u0430 . GDPR \u043f\u043e-\u043f\u0440\u0435\u0436\u043d\u0435\u043c\u0443 \u0442\u0440\u0435\u0431\u0443\u0435\u0442 \u043f\u0440\u043e\u0437\u0440\u0430\u0447\u043d\u043e\u0433\u043e consent\u2019\u0430.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%9F%D1%80%D0%B0%D0%BA%D1%82%D0%B8%D1%87%D0%B5%D1%81%D0%BA%D0%B0%D1%8F_%D0%B4%D0%BE%D1%80%D0%BE%D0%B6%D0%BD%D0%B0%D1%8F_%D0%BA%D0%B0%D1%80%D1%82%D0%B0_%D0%B2%D0%BD%D0%B5%D0%B4%D1%80%D0%B5%D0%BD%D0%B8%D1%8F\"><\/span>\u041f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0430\u044f \u0434\u043e\u0440\u043e\u0436\u043d\u0430\u044f \u043a\u0430\u0440\u0442\u0430 \u0432\u043d\u0435\u0434\u0440\u0435\u043d\u0438\u044f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u0410\u0443\u0434\u0438\u0442 \u0434\u0430\u043d\u043d\u044b\u0445:<\/strong> \u0447\u0442\u043e \u0443\u0436\u0435 \u0435\u0441\u0442\u044c \u0432 CDP\/CRM.<\/li>\n\n\n\n<li><strong>Business-case:<\/strong> \u0432\u044b\u0431\u0435\u0440\u0438\u0442\u0435 \u00ab\u0441\u0435\u0432\u0435\u0440\u043d\u0443\u044e\u00bb \u043c\u0435\u0442\u0440\u0438\u043a\u0443 (ROAS, LTV, churn).<\/li>\n\n\n\n<li><strong>PoC \u2192 MVP:<\/strong> \u0441\u0442\u0430\u0440\u0442\u0443\u0439\u0442\u0435, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0441 AI Send Time \u0438\u043b\u0438 \u043f\u0438\u043b\u043e\u0442\u0430 \u0430\u0432\u0442\u043e\u043e\u0431\u0437\u0432\u043e\u043d\u0430 Zvonobot; \u0437\u0430\u0444\u0438\u043a\u0441\u0438\u0440\u0443\u0439\u0442\u0435 lift-\u0442\u0435\u0441\u0442\u043e\u043c.<\/li>\n\n\n\n<li><strong>\u041c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435:<\/strong> \u043f\u043e\u0441\u043b\u0435 \u0434\u043e\u043a\u0430\u0437\u0430\u043d\u043d\u043e\u0433\u043e ROI \u043f\u043e\u0434\u043a\u043b\u044e\u0447\u0430\u0439\u0442\u0435 programmatic-AI \u0438 Gen AI-\u043a\u0440\u0435\u0430\u0442\u0438\u0432\u044b.<\/li>\n\n\n\n<li><strong>\u041a\u043e\u043d\u0442\u0440\u043e\u043b\u044c \u044d\u0442\u0438\u043a\u0438:<\/strong> \u0447\u0435\u043a-\u043b\u0438\u0441\u0442 AI Act \/ GDPR.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%97%D0%B0%D0%BA%D0%BB%D1%8E%D1%87%D0%B5%D0%BD%D0%B8%D0%B5_%D0%B2%D0%B7%D0%B3%D0%BB%D1%8F%D0%B4_%D0%B4%D0%BE_2030_%D0%B3%D0%BE%D0%B4%D0%B0\"><\/span>\u0417\u0430\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435: \u0432\u0437\u0433\u043b\u044f\u0434 \u0434\u043e 2030 \u0433\u043e\u0434\u0430<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reasoning-\u043c\u043e\u0434\u0435\u043b\u0438 \u0441\u0442\u0430\u043d\u0443\u0442 \u00ab\u0441\u0430\u043c\u043e\u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0430\u043c\u0438\u00bb, \u0441\u0430\u043c\u043e\u0441\u0442\u043e\u044f\u0442\u0435\u043b\u044c\u043d\u043e \u0441\u0442\u0430\u0432\u044f \u0433\u0438\u043f\u043e\u0442\u0435\u0437\u044b \u0438 \u0437\u0430\u043a\u0443\u043f\u0430\u044f \u043c\u0435\u0434\u0438\u0430.<\/li>\n\n\n\n<li>\u041a\u043e\u043c\u0430\u043d\u0434\u0430\u043c \u043d\u0443\u0436\u043d\u044b \u043d\u0430\u0432\u044b\u043a\u0438 prompt-engineering, data-storytelling \u0438 \u0430\u0443\u0434\u0438\u0442\u0430 \u044d\u0442\u0438\u043a\u0438.<\/li>\n\n\n\n<li><strong>\u0413\u043b\u0430\u0432\u043d\u044b\u0439 \u0442\u0435\u0437\u0438\u0441:<\/strong> AI \u2014 \u0443\u0441\u0438\u043b\u0438\u0442\u0435\u043b\u044c \u0447\u0435\u043b\u043e\u0432\u0435\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u0430 \u0438 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438, \u0430 \u043d\u0435 \u0437\u0430\u043c\u0435\u043d\u0430.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>\u0421\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0439 \u0448\u0430\u0433:<\/strong> \u043f\u0440\u043e\u0432\u0435\u0434\u0438\u0442\u0435 \u0431\u044b\u0441\u0442\u0440\u044b\u0439 PoC \u2014 \u0441\u0432\u044f\u0437\u043a\u0430 email STO + \u0447\u0430\u0442-\u0431\u043e\u0442 + Zvonobot-\u043e\u0431\u0437\u0432\u043e\u043d \u2014 \u0438 \u0440\u0435\u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0440\u0443\u0439\u0442\u0435 \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u043d\u044b\u0439 \u043f\u0440\u0438\u0440\u043e\u0441\u0442 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u0432 \u0431\u043e\u043b\u0435\u0435 \u0430\u043c\u0431\u0438\u0446\u0438\u043e\u0437\u043d\u044b\u0435 AI-\u043f\u0440\u043e\u0435\u043a\u0442\u044b.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/zvonobot.ru\/golosovie_roboti\" target=\"_blank\" rel=\"noreferrer noopener\"><span itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\"><img itemprop=\"url image\" loading=\"lazy\" decoding=\"async\" width=\"738\" height=\"234\" src=\"https:\/\/zvonobot.ru\/blog\/wp-content\/uploads\/2022\/12\/avtoobzvon.jpg\" alt=\"\" class=\"wp-image-9124\" style=\"width:840px;height:auto\" srcset=\"https:\/\/zvonobot.ru\/blog\/wp-content\/uploads\/2022\/12\/avtoobzvon.jpg 738w, https:\/\/zvonobot.ru\/blog\/wp-content\/uploads\/2022\/12\/avtoobzvon-300x95.jpg 300w\" sizes=\"(max-width: 738px) 100vw, 738px\" \/><meta itemprop=\"width\" content=\"738\"><meta itemprop=\"height\" content=\"234\"><\/span><\/a><\/figure>\n\n\n\n<p> <p class=\"has-text-align-center\"><strong>\u041f\u043e\u043d\u0440\u0430\u0432\u0438\u043b\u0430\u0441\u044c \u0441\u0442\u0430\u0442\u044c\u044f? \ud83d\ude09<\/strong><\/p>   [expert_review_likes style=&#187;button-3-color&#187; size=&#187;xxl&#187; icons=&#187;heart&#187; alignment=&#187;center&#187; show_icon=&#187;1&#8243; show_label=&#187;1&#8243; show_count=&#187;1&#8243; hide_dislikes=&#187;0&#8243; label_like=&#187;\u0414\u0430&#187; label_dislike=&#187;\u041d\u0435\u0442&#187; name=&#187;&#187; link=&#187;&#187; post_id=&#187;&#187;]    <\/p>\n\n\n\n<p>*\u0434\u0435\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438 \u0437\u0430\u043f\u0440\u0435\u0449\u0435\u043d\u0430 \u043d\u0430 \u0442\u0435\u0440\u0440\u0438\u0442\u043e\u0440\u0438\u0438 \u0420\u0424<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0412\u0432\u0435\u0434\u0435\u043d\u0438\u0435: \u043f\u043e\u0447\u0435\u043c\u0443 \u0442\u0435\u043c\u0430 \u0432\u0430\u0436\u043d\u0430 \u0438\u043c\u0435\u043d\u043d\u043e \u0441\u0435\u0439\u0447\u0430\u0441 \u041c\u0438\u0440\u043e\u0432\u044b\u0435 \u0440\u0430\u0441\u0445\u043e\u0434\u044b \u043d\u0430 \u0446\u0438\u0444\u0440\u043e\u0432\u0443\u044e \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0443\u0436\u0435 \u043f\u0440\u0435\u0432\u044b\u0441\u0438\u043b\u0438 $1,1 \u0442\u0440\u043b\u043d \u0432 2024 \u0433. \u0438, \u043f\u043e \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u0430\u043c, \u043f\u0435\u0440\u0435\u0448\u0430\u0433\u043d\u0443\u0442 \u043e\u0442\u043c\u0435\u0442\u043a\u0443 $1,15 \u0442\u0440\u043b\u043d \u043a \u043a\u043e\u043d\u0446\u0443 2025-\u0433\u043e; \u2248 75% \u0431\u044e\u0434\u0436\u0435\u0442\u043e\u0432 \u0443\u0439\u0434\u0451\u0442 \u0438\u043c\u0435\u043d\u043d\u043e \u0432 digital-\u043a\u0430\u043d\u0430\u043b\u044b. \u041f\u0430\u0440\u0430\u043b\u043b\u0435\u043b\u044c\u043d\u043e \u043e\u0431\u044a\u0451\u043c \u0440\u044b\u043d\u043a\u0430 \u00abAI in Marketing\u00bb \u043e\u0446\u0435\u043d\u0438\u0432\u0430\u0435\u0442\u0441\u044f \u0432 $47,3 \u043c\u043b\u0440\u0434 \u0438 \u0440\u0430\u0441\u0442\u0451\u0442 CAGR 36,6%. \u0422\u0430\u043a\u043e\u0439 \u0432\u0437\u0440\u044b\u0432\u043d\u043e\u0439 \u0441\u043f\u0440\u043e\u0441 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